Entrepreneurial Marketing

Entrepreneurial Marketing is where marketers are more concerned about the marketing spirit than a single marketing strategy although many entrepreneurial marketing strategies are evolved from necessity. Entrepreneurial marketing poses large problems to the company since large business compete with the small company taking a chance on putting the small company out of business. Small start up companies can overcome the disadvantage by running ads in the newspaper, magazines, and even advertising on bill boards on the side of the interstate. This helps the small business owner get his name out and in return will eventually be able to compete with the larger business resulting in increase revenue for the small business owner.

Non-Monetary Marketing

Non-monetary marketing techniques is when a company offers incentives without offering cash money. This benefits the company since they are not out any money but still offer an incentive for doing well. One example a company could offer a day off with pay and then the company would not be out any extra money and the employee would still get incentives for doing a good job. Non-monetary marketing is a smart way for companies to motivate their employees and also help get business without spending extra money. Business's can get business by getting business and offering an incentive if they start doing business with the company. Non-monetary marketing if used correctly can benefit the company greatly.

Public Relations

A good example of Public Relations is when the Chamber of Commerce sends employees out to to tell the people of the community what it has to offer. In order to have a good pubic relations the employees must be well aware of what is going on around the area. Without Public Relations there is things that may not never be made public to the community and therefore the public would miss out on great opportunities of what is going on. Public Relations is a vital part of society and the community without it we would not be informed on what is going on. Public Relations is able to transmit information to the general public and get the word out about events.

E-Marketing

E-Marketing is becoming more and more popular with consumers now. People are living busier lives and are not able to actually go to the store and pick the product up instead they log onto the website, most of the time from their phone, and search for the product that they want and order it and have it delivered to their door. This is making everything more and more convenient for the consumer and makes it more appealing if they can order it off the internet. Cyber Monday is also a growing thing that is coming more and more popular. E-Marketing is a smart strategic move by companies that allows them to sale products to people in all areas and not have to have the product in every business across the United States.

Pricing

When you walk into different grocery stores you can see the same item on the shelf but at many different prices. With Publix now in Cullman they attract people even though their prices are higher it still attracts the consumer to Publix since they are known for their cleanness and top notch products. Where as if you was to go to Ware House Discount the prices may be a little cheaper since the store may not be as clean and the products might not be as good quality. Publix attracts consumers even though they are higher but if you want top quality produce and meat products that is the place to go. This is how Publix attracts you to their store then while you are there you think you need this and then before you know it you have spent your whole pay check on groceries. With all of this said cheaper may not always be better.

Small City Business

Small city business's is a great advantage to the city, providing extra income to the city. Having a business in a small city not only helps the city but also helps the community since it provides resources to the public that they need. A good example of this is S&S Grocery building a grocery store in Dodge City, this provides the people that live in southern Cullman county a convient place to buy groceries without going all the way to town. Dollar General is also a business that is popping up on every corner. The marketing developer has took time in planning where a business would do good at and would be convient to the public.

Brilliant Pricing Move

     Aldis is the first store that comes to my mind that has done a smart pricing move. When you go into Aldis you have to pay for the cart and when it gets returned you get the money back. This cuts down on the prices of the groceries by reducing the employee cost of a person getting the carts back to the store. The items in the store are also in boxes and not neatly displayed on the shelf whereas other competitors display the items neatly. By just having the box in the aisles it reduces the need for stockers to keep the groceries stocked. This is just a couple ways that Aldis can reduce the cost of their items and still sell large quanities of goods and still make a profit.