Compulsive Buying

     Every time you go to check out at a store they have stands of candy, magazines, and miscellaneous items that are convenient for the customer to buy. While standing to check out the items draw your attention and want you to buy the items. I know personally that I have fell guilty to buying candy and items while standing in a checkout line. Placing such items in the checkout line is a smart move for marketers since the items that are in the line may not be the typical items you would think about buying while walking through the store. The average person does not go into a grocery store to buy a Butterfinger or Hershey bar but while standing in the line with their groceries they see the candy bars and think that they need to buy that item to satisfy a want that they want. Some items that I would believe would go over well in check a check out line would be cell phone accessories, everybody now has a cell phone so I believe that cell phone accessories would be a smart move for marketers to try to start putting on the out line.